Your words matter – how big organizations accidentally hinder sustainable change

Yesterday, while scrolling through my LinkedIn feed, I came across the following article from the World Economic Forum about SDG communication.

90% of the plastic polluting our oceans comes from just 10 rivers

SDG communication

This is a really interesting subject and I wanted to know more. However, what really got me, was the words the WEF decided should go along with it:

Eight of them are in Asia, two in Africa

Source: World Economic Forum

‘Urg’ I thought to myself. ‘That’s a bad choice of words for this piece’.

The World Economic Forum, an International Organization for Public-Private Cooperation, is committed to improving the state of the world.…

Social Media and behavioral change – saving time, money and cutting the bulls***

In this post, you’ll get hands-on examples of how to use social media in SDGs for quick and dirty behavioral change campaigns. One of them took me 10 minutes to make and saved my workplace 2-4 weeks of work, and thousands of dollars.

In my day job, I convert recycling advice and environmental information into information that makes sense, and more importantly, that you can act on.

If I make you wiser that’s good, but I’m still only halfway there. For me to succeed, I need to give you the information you need, and the tools to act on it, while giving you that little push you need to change your actions.…

How Do Recycling and Other Low Impact Actions Drive Change?

Implementing a New Plastic Recycling Scheme

I work with waste management and it is my job to get about 90.000 people to recycle their waste. As part of this job, my team and I have just tested a new recycling scheme on 250 households. The scheme will be implemented in the entire municipality over a span of two years.

The reason we tested the scheme before implementing it was to make the transition as smooth as possible for all the people involved. Implementing a new recycling scheme is a complex process and a lot of things can go wrong. Therefore, we wanted to prepare as much as possible before the actual implementation of the new scheme.…

SDG 4: Quality education

What is the purpose of SDG 4?

The purpose of SDG 4 is to ensure inclusive and decent quality education and promote lifelong learning opportunities for everyone.

Some of the targets are free primary and secondary education with comparable learning abilities and outcomes, access to affordable technical education to reduce barriers in skills development, eliminating discrimination in education in terms of ethnicity, religion, race, gender or political opinion, ensure universal literacy and numeracy and guarantee the supply of qualified teachers in developing countries.

How is SDG 4 connected to other goals?

SDG 3 (health and well being) – Securing sexual education and services including providing information about family planning, sexually transmitted infections, gender identity, contraception, etc.…

SDG 15: Life on Land

What is the purpose of SDG 15?

SDG 15 is about protecting, restoring and promoting the sustainable use of terrestrial ecosystems. One of sustainability’s goals is to combat also desertification, halt and reverse land degradation and stop the biodiversity loss. These goals are vital for humans and existent species. Therefore, SDG 15 is aiming to highlight that it is not enough for businesses just to focus on the environmental impact from their operations. The scale is much bigger.

Reasons for working with SDG 15:

As climate change worsens, droughts become more and more common. Consequently, desertification spreads. In combination with deforestation and soil depletion, the area of arable land is shrinking.…

SDG 2: Zero Hunger

What is the purpose of SDG 2?

SDG 2’s purpose is to end all forms of hunger and malnutrition by 2030.

Reason for working with SDG 2:

As of 2014, 795 million people were estimated to be chronically undernourished. Often, this is a direct consequence of environmental degradation, drought, and loss of biodiversity.

How are 2030 Builders addressing SDG 2:

By implementing different strategies, businesses can successfully work towards reaching SDG 2. Here are some examples of strategies which are recommended. For instance, maintaining the genetic diversity of seeds, plants, and domesticated animals. This can be done through soundly managed and diversified seed and plant banks at a national and international level.…