The 4 Steps to Accelerating your Sustainability Strategy

Pins to represent a complex strategy

There is no doubt that with the current Corona pandemic, businesses are taking a major hit.  

This is an extremely unstable and constantly evolving problem. Situations like the current one do not care for well thought out and developed business plans, and result in strategies being rendered quickly dated and difficult to follow through on.

This is especially true for sustainability strategies. Similarly to the Australian bushfires, which was a crisis for the environment and for sustainability, it can take time for businesses to readjust and work to achieve the targets that they had previously set for themselves. 

We do not know when this health crisis will end, or what shape businesses will be in when it does.…

How to Increase Your Employee Buy-in [2020]

Employees having a meeting and smiling

Increasing your employee buy-in may sound exciting and simple to accomplish, but in reality, for most organizations – it isn’t as easy to execute it to the targeted level.

With the scattered buzzwords of “employee engagement” or “employee buy-in”  and what those pretty word connections truly stand for – we must ask ourselves this one question.  

Why do we even need to keep our employees engaged? That is, especially, when Josh from HR always delivers on time and Helen from marketing goes prior to the assigned deadline. 

If the management of your enterprise operations seems to be running “just fine”, why even waste time on the unnecessary performance evaluations of your internal stakeholders?…

Why Transparency and Inclusivity are the keys to Successful Leadership

Water drop to show transparency in sustainability business

What is a successful leader?

It can be difficult to define in words exactly what makes a good leader. Like some things, you know it when you see it as much as you notice the absence of good leadership when it is missing. Successful leadership is about driving and fulfilling a vision. It takes action and is capable of inspiring others to work towards and achieve the same goals that the leader envisions.

Productive and efficient leadership can be about so much more than directing the workflow traffic where those below are subservient to the demands of those above, but rather can benefit from maximizing the potential of all team members involved.  A successful leader is able to bring together the different skills and perspectives of a team and encourage them to identify and work towards their shared goals

The damaging effects of poor leadership

In the same way as most people can point to times that they were inspired and driven by strong leadership,  we all have at some point experienced working with a leader with the opposite traits, and the negative effects this can have on our own performance.…

Branding Like You Care: The Future of Sustainable Branding

Sustainability….what is it? Is there a right way to be sustainable? Is there a method? A recipe? 

And what is the so-called green-washing trap? Is there an outlined plan to avoid it? 

Don’t worry, just take a deep breath and let that all sink in. 
It’s been quite a while since Branding Like You Care has occurred. And despite there being a certain number of attendants,  the amount of significant information that was spoken and shared throughout it – was definitely something that everyone has to hear and become educated about. 
When it comes to businesses, it is important to establish a brand that cares, especially to its core foundation and base.…

5 reasons why SDGs are relevant for any business

Sustainable Development Goals were created to build a better world for people and our planet by the year 2030. They offer an inclusive and sustainable future for everyone. All 193 members of United Nations have agreed to pursue the SDGs, but the goals have value not only for governments. They also provide a holistic framework for businesses to apply, show the contribution and manifest the company purpose.

BCtA referred to SDGs as “roadmap for business opportunity”. Recent research of Global Compact Nordic Survey 2019 shows that most of the businesses know about SDGs yet not all of them see the relevancy.…

SDGs in Strategies Event: Through the Eyes of Leaders and Stakeholders

2030 Builders event SDGs in strategies

On January 14th, 2030 Builders hosted an event called “SDGs in Strategies”, that took place in the Verdensmålhuset – the Sustainable Development Goals House. We had a lot of inspiring people coming, sustainability enthusiasts, company leaders and stakeholders of multinational companies such as Leo Pharma and Siemens.

The main topics being discussed were the concept of sustainability, the reason for companies to work with the SDGs and their challenges to overcome.

In the beginning, we asked the participants about their New Year’s resolutions. Their answers were ranging from cutting down meat consumption, choosing bike or public transportation over the car, investing in an electric car, sorting and eliminating waste and even choosing train travel for the holiday’s plans instead of a plane.…