What is a successful leader?
It can be difficult to define in words exactly what makes a good leader. Like some things, you know it when you see it as much as you notice the absence of good leadership when it is missing. Successful leadership is about driving and fulfilling a vision. It takes action and is capable of inspiring others to work towards and achieve the same goals that the leader envisions.
Productive and efficient leadership can be about so much more than directing the workflow traffic where those below are subservient to the demands of those above, but rather can benefit from maximizing the potential of all team members involved. A successful leader is able to bring together the different skills and perspectives of a team and encourage them to identify and work towards their shared goals.
The damaging effects of poor leadership
In the same way as most people can point to times that they were inspired and driven by strong leadership, we all have at some point experienced working with a leader with the opposite traits, and the negative effects this can have on our own performance.
To illustrate this, a recent survey showed that only 50% of workers believe that their leaders uphold the stated values of their organisation. Working with a bad leader is tiresome, frustrating and demotivating. Regardless of how inspiring the project or organisation that you are working with is, when the team is not engaged and involved in the process, then results are delayed and difficult.
Working with a leader who is either unaware or chooses not to care about the needs of those working with them is not a good experience for anybody. Rather, being able to raise concerns and bounce ideas off colleagues is a crucial part of the creative process. To emphasize this, the same survey previously mentioned found that 44% of respondents stated that leaders became resentful when others disagreed with them. This runs completely contrary to the necessary process of creating an inclusive and fruitful experience at the workplace.
As Randy Soderman, founder of Soderman Marketing SEO puts it, “A great leader understands that it is the people they lead that ultimately determines the success or failure of any venture. They surround themselves with great people that they can cultivate into a team of competent, confident individuals who can work well as a team.”
This process of being a strong leader requires prioritising the development and success of those around them, and especially fostering a transparent feedback environment where all can learn from each other.
Why Sustainability needs to be transparent and inclusive
With the increased social pressure and awareness of sustainability, business leaders are increasingly having to be more aware of issues that go beyond the profit bottom line. Workers want to go to work somewhere that they believe in the objectives of the business, and that they are aligned to today’s sustainability needs.
With a recent survey showing nearly 70% of respondents saying that a strong sustainability plan would affect their decision to stay with a company long term, to engage and keep their workforce included, business leaders must understand and fully engage with a sustainable leadership process. This process must be both transparent and inclusive so that workers feel that they are a part of driving forward their companies sustainability agenda.
This sustainable change need not be painful, but rather an opportunity for progress. Including your workforce in your sustainability processes helps in both increasing your transparency and inclusivity. A lack of feeling included and connected to your company’s objectives is illustrated by a recent survey conducted by Harvard Business Review which found that only 28% felt connected to their company’s purpose.
This statistic demonstrates how important it is for businesses to onboard and bring along their workforce with their company’s strategy. To fully incorporate sustainable practices into business processes, leaders must engage their own workforces. In this way business leaders must involve and be transparent in their work processes and chains, in order to keep their employees engaged in their sustainability processes. Not only will their business benefit from a more engaged and committed workforce, but they will be more likely to have a successful and coherent sustainability approach, where all their workers feel involved.
Why 2030 Builders to accelerate your Sustainability Strategy
Your sustainable business practices benefit from the inclusivity that our tool at 2030 Builders provides. Our digital software enables businesses to integrate sustainability into all levels of their business practices. This comes from how our tool enables your workforce to collaborate and develop their own ideas and solutions through our gamification process, to your company’s sustainability needs.
By including your workers in your sustainability practices your employees move from bystanders to being actively involved in the implementation of coherent and well-developed sustainability strategies.
This increases your accountability and transparency when it comes to sustainability, where the process of developing a strong sustainability model is moved from solely being in the hands of the management strategy to a more collaborative process and demonstrating employees views on the issues that your company faces.
The benefits for your company reach beyond your sustainability strategy. The Sustainable Development Goals (SDGs) are about fostering sustainable business practices, so that societies and the environment benefit when businesses are not solely focused on their bottom line.
Sustainable business practices cross over to profits, with research showing that businesses that score high on ratings for CSR and ESG (Environmental, Social and Governance) have lower costs of capital with the market recognizing that these companies are lower risk and are rewarded for it.
For your company to develop a more transparent and inclusive process of sustainable decision-making, business leaders need to take a proactive approach to including their workforce. The 2030 Builders tool creates the environment and opportunity for your company to engage your workforce in sustainability and facilitate their input into your processes.
At 2030 Builders we have developed a tool to develop concrete solutions to your sustainable strategy needs. This tool is fully customizable, where your business can transform sustainability challenges into business opportunities. If you would like to learn more about what our software can do for you, follow this link and book a demo.