Banks’ Greenwashing: how to fight it and safeguard consumer trust
In the last couple of years, the UK’s advertising regulator has initiated more than 20 enforcement actions against greenwashing practices, specifically focusing on airlines, banks, and automakers. The objective of these actions is to combat misleading advertising that deceives consumers regarding the sustainability practices of these companies. Similarly, the European Union has also carried out […]
Greenwashing, Rainbow Washing and Woke Washing: how they can harm brands’ reputation and the way to stop them.
Every day numerous reports in the media highlight that some organizations are attempting to appear more socially and environmentally conscious than their rivals by greenwashing , woke washing or rainbow washing their activities. These concepts are quite alike as they try to mask the ‘bad’ elements of a product by fabricating a facade of ‘good’. […]
5 Ways to Avoid Greenwashing and Create a Valuable Brand
Greenwashing: What is it? There is no doubt in the favorability of green products on the market compared to their conventional competitors. In fact, 66% of global consumers are willing to pay more for sustainable goods. More than ever before, consumers are considering buying muted earth-tone products that claim to be ‘organic’, ‘eco-friendly’, ‘green’, or […]
