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Black Friday and The Perfect Consumerism Trap

How Black Friday started Ah, the holiday season. The time to be jolly and kind and… frenetic about buying things we do not actually need. All beautifully wrapped in the perfect consumerism trap of Black Friday. Even though it all started in the USA, the rest of the...

5 Ways to Avoid Greenwashing and Create Valuable Brand

Greenwashing: What is it? There is no doubt in the favorability of green products on the market compared to their conventional competitors. In fact, 66% of global consumers are willing to pay more for sustainable goods. More than ever before, consumers are considering...

Climate Change Action In Organisations

Climate change is the challenge of a generation For quite some time, scientists have been struggling to draw attention to the massive threat humankind is facing – climate change. Nowadays the facts are so clear that even the most vocal sceptics cannot create any doubt...