Changing the World Through Gamification and Immersive Technology
Gamification and virtual reality may feel like inflated buzzwords, but can they be used to make the world better? Turns out, yes.
2030 Builders is a Copenhagen-based startup that is using gamification and immersive technologies to help companies develop successful CSR strategies. Furthermore, the platform developed by 2030 Builders is a powerful technology tool through which companies and organizations work tangibly with the United Nations’ Sustainable Development Goals.
This article aims to explain how 2030 Builders incorporates gamification and immersive technologies into their platform, with the purpose of driving change and creating positive impact.
What Is Gamification?
Gamification represents the application of game-related elements and game principles to other areas such as business, school, societal impact etc.
Corporate gamification took off in 2011 and the success of gamified apps has inspired many large companies to jump on the gamification bandwagon.
A good example of using gamification in an enterprise are the yearly DHL races where teams sign up to run a 5K. Through these annual races, DHL uses gamification to increase employee commitment and satisfaction, while improving the overall health of their workforce.
The Science behind Gamification
Games are designed with the human brain in mind. Leveling up, winning a game, or knocking out your opponent lights up the brain’s reward center. Gamification translates game-related rewards into non-game contexts to recreate the gaming experience.
Games are a powerful learning tool because of dopamine, a neurotransmitter in the brain that is triggered every time a positive result is achieved. In essence, dopamine is the chemical that makes individuals feel good and it plays a crucial part in how people learn through reinforcement. Basically, activation of the reward pathway tells people to repeat what they just did to receive the reward again.
People have the tendency to feel good when they learn. However, it can be challenging to keep up motivation. This is where gamification comes into play to give individuals little boosts of motivation along the road. Gamification helps release dopamine through challenges, competitions, cooperation, feedback, rewards, transactions, resource acquisition, chances, and wins.
However, it is important to understand that gamification is not only about creating wins and leveling up, but also about generating a feeling of shared experience.
What Role Does Gamification Play into Immersive Technologies?
Nowadays, new technologies such as virtual and augmented reality are no longer futuristic fantasies. The presence of virtual and artificial reality can be spotted all around us and it has become clear that these technologies are here to stay.
Virtual reality shuts out the physical world and immerses the user in a fully virtual environment. Augmented reality adds digital elements on the user’s view of the real world and provides a composite view.
While immersive technologies present great opportunities for more interactive and effective training processes, there are still issues related to maintaining the users focus and engagement during the process. A viable solution to these issues is gamification.
By integrating aspects of gamification into immersive technologies, users’ motivation and their engagement with the system can be increased. Gamification elements that can be incorporated into immersive technologies include achievements, levels, and challenges. Positive feedback messages when the user undertakes the right step can also increase users’ involvement and their interaction with immersive systems.
There is great potential in integrating gamification into immersive technologies to develop efficient and engaging learning and training tools.
2030 Builders: Combining Gamification and Immersive Technologies to Foster Sustainable Change
2030 Builders has developed a platform that combines gamification and virtual reality with the purpose of driving sustainable change within companies and organizations around the world. The Copenhagen based start-up has taken it upon itself to help enterprises and organizations develop sustainable long-term strategies.
By using the 2030 Agenda as an offset for change, 2030 Builders assists companies that want to sustain a healthy bottom line by implementing one or more of the United Nations’ Sustainable Development Goals (SDGs) into their business strategy.
What are the Sustainable Development Goals?
“The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. The Goals interconnect and in order to leave no one behind, it is important that we achieve each Goal and target by 2030” – The United Nations
This set of 17 Sustainability Goals aims to level the global playing field for all people while ensuring sustainable development for the planet. The goals are not only targeted at public institutions but also at private corporations and public/private partnerships, stressing the urgent need for change at every level of society.
Luckily, many companies see the need for this change and are working to implement the Sustainable Development Goals in their CSR strategy. Companies who want to increase their profit margins, improve their organizational reputation, or gain a competitive advantage can benefit from 2030 Builders.
2030 Builders helps companies tailor solutions to these challenges. The solutions are structured to be profitable for companies and investors, while also creating a positive societal and environmental impact.
How to Work with Lasting Sustainable Change: Where to Start and How to Ensure Genuine Progress?
These questions were the driving force behind the creation of 2030 Builders. Despite the many sustainability initiatives out there, the team behind 2030 Builders felt a key element was missing: a tool to help companies address the SDGs in a way that makes actions concrete and ensures progress.
After almost two years of research and development, 2030 Builders launched a strategy tool in the form of an interactive, gamified platform focusing on the 17 SDGs.
“We focus on employee creativity and engagement. This is where the real work gets done.”
– Mia Negru, Co-Founder of 2030 Builders
The Strategy Tool of Tomorrow – Impact Play with Real World Results
2030 Builders’ strategy tool combines team building with gamified immersive technologies to help companies and organizations develop profitable and sustainable strategies by working with the SDGs.
The 2030 Builders gameplay runs on a specially designed screen and has a setup that engages all participants. There are 17 steps that participants need to fulfill. Every time a step is successfully completed, participants level up to the next step. While some of the steps are solely informational, others contain game-like elements and involve the use of virtual reality glasses.
The use of virtual reality glasses allows participants to fully immerse themselves in a new perspective of the issue and therefore, gain a better and deeper understanding of the problem they are trying to solve. By using real-world content like 360° videos, the platform further engages participants and eliminates distractions for them.
2030 Builders’ tool incorporates the Sustainability Matrix, which is a catalog of projects related to the 17 Sustainable Development Goals. The Sustainability Matrix is used to show companies examples of tangible, real-life solutions that could be implemented. Furthermore, the Matrix is also used to identify potential partners that companies can cooperate with to successfully implement their strategy.
The 2030 Builders’ strategy tool is much more than just a game. It is a platform that offers training and strategy development through gamification and technology with the purpose of creating positive impact in the world.
The whole process helps companies come up with a viable, SDG-based sustainable strategy that can be successfully implemented in their company. Besides sustainable development, the 2030 Builders’ platform helps companies reach additional goals such as: increasing employee satisfaction, mapping out new business opportunities, and encouraging creative thinking.
Every company should strive for sustainable development. To unlock the potential of the Sustainable Development Goals within your organization, sign up for a free trial of the 2030 Builders strategy tool.