A recent Gallup research study shows that, in some cases, companies with highly engaged employees outperform their peers by up to 147% in earnings per share. This statistic highlights the profound impact of employee engagement platforms on business success.
In modern workplaces, fostering a thriving and engaged workforce is not just a strategic advantage—it’s a fundamental necessity. As businesses navigate the ever-evolving challenges of talent retention and productivity, a new frontier emerges: Sustainability Employee Engagement Platforms.
Recognizing the imperative of sustainability, we emphasize how these platforms play a pivotal role in aligning businesses with new industry standards. As companies increasingly prioritize sustainability, employee engagement platforms become essential in driving sustainability goals and ambitions from within.
Why is having an employee engagement platform so important?
Developing new skills and mindsets needed for innovation and resource management. As businesses shift towards sustainable practices, there is a growing need for employees to develop new skills and mindsets that support innovation and efficient resource management. Employee engagement tools that focus on sustainability can facilitate this development by offering training programs, workshops, and resources that educate employees about sustainable practices and innovative thinking. Engaged employees are more likely to embrace and champion these new practices, leading to more effective implementation and greater overall impact.
Enhancing employee satisfaction, loyalty & well-being When employees see the impact of their contributions—both in their roles and in the company’s broader sustainability goals—they feel more valued, motivated, and connected. Higher engagement fosters a sense of purpose, improves morale, and ultimately leads to a loyal workforce, better retention, well-being, and long-term organizational success.
Boosting Productivity and Performance When employees are actively involved, they exert greater effort as they find fulfillment in their tasks and recognize their significance to the company. This concept is intuitive, isn’t it? When individuals are interested in and emotionally connected to their work, there’s a higher probability of performing well and demonstrating commitment. Studies show that highly engaged teams can achieve up to a 25% increase in productivity, directly impacting business success.
Strengthening Brand Reputation & Talent Attraction A strong sustainability culture reduces the risk of greenwashing and enhances corporate credibility. Employees who are actively involved in sustainability efforts become brand ambassadors, reinforcing the company’s ethical commitments. This not only builds trust with customers and stakeholders but also makes the company more attractive to top talent who seek purpose-driven workplaces.
Choosing the Right Sustainability Engagement Platform: What Really Matters
Selecting a Sustainability Employee Engagement Platform isn’t just about picking a tool—it’s about finding the right fit for your company’s strategy, goals, and long-term vision. The right platform should seamlessly integrate with your existing employee engagement initiatives, align with your sustainability roadmap, and drive real, measurable impact. Here are some key factors to consider before making a decision.
Purpose fit, does it align with your goals?
What are you looking to achieve? A quick engagement for a one-time event? A 3-month accelerator for carbon reduction KPIs? Or a long-term culture shift toward sustainability? The right platform should match your needs, timeframe, and transformation journey, ensuring it doesn’t become obsolete too soon.
Integration, launch and scalability capabilities
A great platform should work with your existing systems, not against them. Consider: ✔️ Integration – Does it connect smoothly with your HR and engagement tools? ✔️ Scalability – Can it support a company-wide rollout across different teams, locations, and languages? ✔️ Security & Compliance – Does it meet corporate data protection standards?
Stakeholder Engagement, who does it involve?
Is the platform designed only for employees, or does it also engage management, customers, and suppliers? A well-rounded platform should support a holistic sustainability culture that involves key stakeholders at different levels.
Defining Engagement: what does success look like
Engagement means different things to different people. Does your leadership see engagement as short-term excitement(a one-day event) or long-term behavioral change? Will employees participate just for rewards, or will they be empowered to actively contribute to sustainability initiatives? Aligning expectations is crucial for long-term success.
Hidden Costs: what extra resources are needed?
Beyond the platform itself, consider what additional resources might be required. ✅ HR & Communication Support – Will you need internal teams to drive adoption? ✅ Ambassadors or Team Leads – Should you appoint sustainability champions? ✅ Training & Customization – Will content require translation or industry-specific adaptations?
Final Thought
There’s no one-size-fits-all solution. The best platform is the one that aligns with your company’s strategy, integrates seamlessly, and drives meaningful engagement at every level.
Below is a list of Sustainability Engagement Platforms we have selected. Please note that this is not a ranked evaluation. The information provided is based on data gathered from the respective companies’ websites.
2030 Builders is more than a sustainability training tool—it’s a behavioral change and engagement platform that bridges the gap between learning and doing. By aligning workforce upskilling paths with organizations’ sustainability strategies, it empowers employees to take ownership, actively contribute to their company’s green transition, and become advocates for lasting change.
Methodology:
2030 Builders combines gamified education with an interactive engagement model to drive real, lasting change. The platform immerses employees, suppliers, and customers in customized learning paths, real-world challenges, and reward systems, ensuring sustainability becomes a natural part of daily work rather than just a corporate initiative. Covering all ESG and CSRD topics through an automated, interactive flow, it fosters mindset shifts, behavioral change, and measurable impact across the organization.
Focus:
Beyond education, the platform accelerates sustainability ROI by equipping employees with the knowledge, skills, and confidence to drive tangible action, reduce costs, and create measurable ESG impact.
Integration:
2030 Builders is fully compatible with HRM systems and employee recognition platforms, enabling organizations to embed sustainability into their existing workflows without disruption.
Best Suited For:
📌 Large, multinational companies seeking structured sustainability engagement across diverse teams. 📌 Organizations looking to go beyond compliance and use sustainability as a driver of innovation and business growth. 📌 Sustainability leaders and HR professionals who need a scalable, data-driven solution to integrate sustainability into corporate culture
Employees: AWorld engages employees through daily habits, quizzes, and challenges to promote sustainability.
Clients: Customers are encouraged to participate in sustainability actions, enhancing brand loyalty and retention.
Citizens: The AWorld Solution for Cities engages citizens to understand the impact of their choices, moving cities closer to carbon neutrality.
Students: Launches engaging activities where students interact, learn about SDGs, and adopt impactful habits.
Events: AWorld Events connects attendees to a larger purpose, builds digital communities, and promotes sustainable actions.
Centered Around:
Challenges on Different Sustainability Topics: Offers a variety of sustainability challenges, providing continuous engagement through structured journeys, daily actions, quizzes, and storytelling.
Methodology:
Incorporates gamification throughout the experience, using points, badges, leaderboards, and community challenges to motivate and engage users.
CO2 Calculator:
Yes, it includes a personal and business footprint calculator to track and measure CO2 emissions and other sustainability metrics.
Focus On:
Communication and Behavioral Change: Emphasizes effective communication and education through storytelling and interactive content, aiming to foster sustainable habits and behavioral change among employees and clients.
Best Suited for:
Organizations Seeking to Enhance Employee and Client Engagement, Achieve Sustainability Goals: Is ideal for organizations that want to boost employee and client engagement, align with ESG and SDG goals, and foster a culture of sustainability.
Offers flexible integration options including Rest API, SDK/Web Views, Standalone app, and through partners’ PFM. This ensures seamless embedding into existing digital interfaces and infrastructure of financial institutions.
Stakeholder Engagement:
Customers: Deedster engages customers by integrating climate action into financial services, encouraging them to measure, understand, and reduce their carbon footprint.
Employees: Deedster at Work engages and educates employees on sustainability, providing gamified challenges and personalized actions to foster a culture of environmental responsibility within the workplace.
Centered Around:
Climate Action and Sustainability. Deedster focuses on integrating climate action into financial services, helping customers and employees understand and reduce their environmental impact through gamified experiences and data-driven insights.
Methodolgy:
Deedster utilizes gamification to drive engagement and behavior change, offering features like quizzes, badges, point systems, and green incentives to make sustainability efforts fun and motivating.
CO2 Calculator:
Deedster provides a Carbon Footprint Calculator based on user lifestyle data and payment transactions. This tool helps users track their carbon impact and make informed decisions to reduce their emissions.
Focus On:
Deedster emphasizes behavioral change through education, actionable insights, and personalized guidance. The platform aims to make sustainability a core part of daily habits for both customers and employees.
Best Suited for:
Financial Institutions: Deedster is ideal for banks and neo-banks looking to embed climate action into their digital platforms and promote sustainable financial products.
Businesses: Companies aiming for net-zero can benefit from Deedster’s gamified educational programs to engage employees and track sustainability progress.
Multinational Organizations: With support for multiple languages and localized data, Deedster is well-suited for multinational companies looking to implement global sustainability strategies.
Seamless Integration: Team Jump offers a bespoke sustainability hub with a fully customized app and website, integrating seamlessly with the organization’s existing infrastructure.
Stakeholder Engagement:
Engages Multiple Stakeholders: Team Jump focuses on engaging various stakeholders, including employees, students, and residents, through tailored programs and platforms.
Centered Around:
Behavior Change and Sustainability: The platform centers around promoting sustainable behaviors and environmental awareness through gamification and educational content.
Methodology:
High Level of Gamification: Team Jump uses gamification extensively to motivate participants. This includes community leaderboards, points, badges, and aspirational prizes.
CO2 Calculator:
Not Mentioned: There is no specific mention of a CO2 calculator in the provided content for Team Jump.
Focus:
Behavior Change and Engagement: The platform focuses on driving behavior change and increasing engagement in sustainability practices. This includes tailored communications, community engagement, and wellness activities.
Best Suited For:
Diverse Sectors: Team Jump is best suited for various sectors, including corporations, universities, and local authorities. It helps in promoting sustainability, wellness, and community engagement across these different environments.
SeedCulture engages a wide range of stakeholders including employees, customers, and suppliers through its platform.
Centered Around:
SeedCulture focuses on educating and engaging stakeholders in sustainability practices through bite-sized, interactive modules and gamified learning experiences.
Methodology:
The platform uses gamification to make sustainability training engaging and interactive, motivating users to adopt sustainable practices.
CO2 Calculator:
Yes, the platform includes features to baseline Scope 3 emissions from commuting and travel, helping users understand and minimize their carbon footprint.
Focus:
SeedCulture focuses on upskilling employees, customers, and suppliers in sustainability, aligning them with the organization’s sustainability vision and measuring the impact of their actions.
Best Suited For:
Best suited for smaller organisations that can benefit from their services of strategy design and sustainability report development and online workshops. Best fitted for organisations that don’t search for an app but want to benefit as well from the growing content library for upskilling purposes.
App: Yes, JouleBug is a mobile app designed for employee engagement and sustainability education.
Stakeholder Engagement:
Stakeholder Engagement: Engages employees, customers, and communities through sustainability activities, fostering collaboration and promoting sustainable behaviors.
Centered around
Centered around: Real-world activities and hands-on experiences aimed at shifting habits and producing measurable sustainability results. The platform emphasizes education, competition, and collective action.
Methodology:
The platform incorporates gamification through friendly competitions, team collaborations, points, badges, and prizes to motivate users.
CO2 calculator:
CO2 Calculator: Yes, JouleBug includes a Carbon Footprint Calculator to help individuals benchmark their current footprint and provides actions to reduce their impact over time.
Focus
Focus: Focuses on making sustainability education engaging and actionable through a combination of play, education, and collective action. The platform emphasizes the importance of collaboration and competition to drive sustainable behavior change.
Best suited for:
Best suited for: Organizations of all sizes looking to engage employees, customers, and communities in sustainability initiatives. It is particularly effective for companies aiming to create a culture of sustainability, improve policies, refine strategies, and spur behavioral change through education and awareness.
KlimaKarl utilizes an app to facilitate its CO2 saving competition. Employees of participating companies register with a personal access code and use the app to engage in sustainability activities, track progress, and document completed tasks.
Stakeholder Engagement:
KlimaKarl engages employees by fostering team collaboration and competition. The app’s design promotes sustainability awareness at all company levels, enhancing employee satisfaction and strengthening employer branding.
Centered Around
Centers around reducing CO2 emissions through everyday office activities. It focuses on three main areas: mobility, nutrition, and resources, encouraging employees to complete tasks that contribute to these sustainability goals.
Methodology:
The platform incorporates gamification extensively. Teams compete in challenges, collect points, unlock badges, and participate in a leaderboard system. The app motivates participants through a humorous and engaging interface, making sustainability efforts enjoyable.
CO2 Calculator
KlimaKarl includes a CO2 calculator that automatically calculates the savings from completed tasks. This feature allows employees to see the direct impact of their actions on reducing CO2 emissions.
Focus:
KlimaKarl focuses on promoting sustainability awareness and behavioral change through practical, everyday actions. It encourages teamwork and competition to drive engagement and motivate employees to adopt more sustainable habits both at work and at home.
Best Suited For:
Best suited for companies looking to enhance their sustainability initiatives by actively engaging employees in climate protection efforts. Ideal for organizations aiming to build a culture of sustainability, improve employee satisfaction, and achieve measurable environmental impact through an employee engagement platform.
Ailuna is an app but no specific information on integration capabilities provided.
Stakeholder Engagement:
Targets both employees and customers, fostering engagement through community groups and messaging features.
Centered Around:
Focuses on habit formation using sustainability information and behavior change science to drive long-term behavior changes.
Methodology:
Utilizes gamified teamwork, incentivized rewards, challenges, and team leaderboards to encourage participation and collaboration.
Focus:
Aims to reduce resource use (water, waste, energy, CO2) in a fun and engaging way while showcasing the impact of changed habits. Recently expanded to include cybersecurity and fraud prevention.
Best Suited For:
Organizations with specific targets related to resource management, seeking to engage employees and customers in sustainability efforts through habit-forming activities.
