8 Best Sustainability Employee Engagement Platforms 

Research by Gallup shows that in some cases, companies with highly engaged employees outperform their peers by up to 147% in earnings per share. This statistic highlights the profound impact of employee engagement platforms on business success. 

Modern workplaces, fostering a thriving and engaged workforce is not just a strategic advantage—it’s a fundamental necessity. As businesses navigate the ever-evolving challenges of talent retention and productivity, a new frontier emerges: Sustainability Employee Engagement Platforms. Recognizing the imperative of sustainability, we underscore how these platforms play a pivotal role in aligning businesses with new norms. As companies increasingly prioritize sustainability, employee engagement platforms become instrumental the achievement of sustainability goals and ambition from within.

Why is having an employee engagement platform so important?

• Increase Employee Satisfaction: Increased employee engagement leads to satisfaction with their contribution and impact. It creates a sense of connection to both their performance and the organisation they are part of. It also promotes overall well-being, which has a positive impact on morale, productivity and more.

• Enhanced Work Output: When employees are actively involved, they exert greater effort as they find fulfillment in their tasks and recognize their significance to the company. This concept is intuitive, isn’t it? When individuals are interested in and emotionally connected to their work, there’s a higher probability of performing well and demonstrating commitment. In contemporary work settings, employee engagement correlates with a 20-25% boost in overall productivity.

• New skills and mindsets needed for innovation and resource management: As businesses shift towards sustainable practices, there is a growing need for employees to develop new skills and mindsets that support innovation and efficient resource management. Employee engagement tools that focus on sustainability can facilitate this development by offering training programs, workshops, and resources that educate employees about sustainable practices and innovative thinking. Engaged employees are more likely to embrace and champion these new practices, leading to more effective implementation and greater overall impact.

• A sustainability culture will eliminate the risks of greenwashing and may deliver even more brand reputation and talent retention and attraction:  Establishing a strong sustainability culture through engaged employees can significantly enhance a company’s brand reputation. It demonstrates a genuine commitment to ethical practices and social responsibility, which can attract like-minded talent and retain current employees who value these principles. Moreover, a robust sustainability culture can mitigate risks associated with negative publicity or backlash from unsustainable practices. By fostering an environment where sustainability is prioritized and integrated into daily operations, companies can build a loyal and motivated workforce, enhance their brand image, and secure a competitive edge in attracting top talent.

These are some elements that you might need to consider when choosing an sustainability engagement platform:

• Purpose fit: Does the solution help you achieve your goals? Do you need something for just an event or a 3 months accelerator of Carbon reduction KPIs or do you look for something to take you to the next step in your transformation journey? Do you need a fast behavior shift or a long term sustainability mindset building. How far will the chosen solution take you and how soon will you need something else?

• Integration, launch and scalability capabilities: How well does the platform integrate with your current systems and processes, is there an App to be downloaded? Do you have the content and the languages needed in your organisation in order to scale to company-wide implementation? Is the data protection and security requirements compliant with corporate standards?

• Stakeholder Engagement: Which stakeholders are engaged by the platform? Is it designed for employees, management, customers,suppliers or all?

• Engagement definition: Do you, your leader/ corporate sponsor understand the same thing with engagement as the solution provider does? Is engagement making people hyped for 1 day or 1 week, is it making them change their behavior in exchange for rewards or is it getting their buy-in and active participation?

• Additional resources: You might want to consider what additional resources you will have to allocate to achieve the desired result. Very often engagement projects involve the HR and Communication colleagues. Some organisations involve a group of ambassadors or country/ team managers. Will you need extra resources for training, translation, customisation? 

It is important to note that our evaluation does not include a ranking of these platforms. All the information provided is based on data gathered from the respective companies’ websites.

2030 Builders

• Founded:2018
• Location:Copenhagen, Denmark
• Website

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Integration:

• Compatible with HRM and recognition systems, 2030 Builders seamlessly fits into existing solution infrastructure to streamline sustainability efforts.

Engagement:

• Engages employees, suppliers, and customers through targeted, individualized paths, ensuring comprehensive stakeholder involvement in sustainability initiatives.

Uniqueness:

• Utilizes a change management approach, emphasizing employee buy-in, mindset change, upskilling, and capability building to foster a culture of sustainability.
• Applies a change management approach that emphasises employee buy-in, ownership and a mindset change, while upskilling and capability building to foster a culture of sustainability and a fit for 55 workforce.

Methodology:

• Incorporates gamified education covering all ESG and CSRD topics, delivered through an automated flow, enhancing engagement and learning effectiveness.

Focus:

• Communication, engagement, upskilling and behaviour change: 2030 Builders is a one stop solution for implementing sustainability strategies. From awareness to advocacy it  Provides managers with tools to design, deploy and deliver to the sustainability strategies locally, fostering collaboration and innovative problem-solving in their professional life.

Best Suited For:

• Ideal for large, cross-border organizations requiring detailed segmentation by brand, country, and function, and scalability in user engagement. 2030 Builders fits best organizations that need a partner in their green transition journey from compliance to innovation, accelerated sustainability return on investment, and leveraging a robust employee engagement platform.

AWorld

Integration: Not specified

Stakeholder Engagement:

• Employees: AWorld engages employees through daily habits, quizzes, and challenges to promote sustainability.
• Clients: Customers are encouraged to participate in sustainability actions, enhancing brand loyalty and retention.
• Citizens: The AWorld Solution for Cities engages citizens to understand the impact of their choices, moving cities closer to carbon neutrality.
• Students: Launches engaging activities where students interact, learn about SDGs, and adopt impactful habits.
• Events: AWorld Events connects attendees to a larger purpose, builds digital communities, and promotes sustainable actions.

Centered Around:

• Challenges on Different Sustainability Topics: Offers a variety of sustainability challenges, providing continuous engagement through structured journeys, daily actions, quizzes, and storytelling.

Methodology:

• Incorporates gamification throughout the experience, using points, badges, leaderboards, and community challenges to motivate and engage users.

CO2 Calculator:

• Yes, it includes a personal and business footprint calculator to track and measure CO2 emissions and other sustainability metrics.

Focus On:

• Communication and Behavioral Change: Emphasizes effective communication and education through storytelling and interactive content, aiming to foster sustainable habits and behavioral change among employees and clients.

Best Suited for:

• Organizations Seeking to Enhance Employee and Client Engagement, Achieve Sustainability Goals: Is ideal for organizations that want to boost employee and client engagement, align with ESG and SDG goals, and foster a culture of sustainability.

Deedster

Integration:

• Offers flexible integration options including Rest API, SDK/Web Views, Standalone app, and through partners’ PFM. This ensures seamless embedding into existing digital interfaces and infrastructure of financial institutions.

Stakeholder Engagement:

• Customers: Deedster engages customers by integrating climate action into financial services, encouraging them to measure, understand, and reduce their carbon footprint.

• Employees: Deedster at Work engages and educates employees on sustainability, providing gamified challenges and personalized actions to foster a culture of environmental responsibility within the workplace.

Centered Around:

• Climate Action and Sustainability. Deedster focuses on integrating climate action into financial services, helping customers and employees understand and reduce their environmental impact through gamified experiences and data-driven insights.

Methodolgy:

• Deedster utilizes gamification to drive engagement and behavior change, offering features like quizzes, badges, point systems, and green incentives to make sustainability efforts fun and motivating.

CO2 Calculator:

• Deedster provides a Carbon Footprint Calculator based on user lifestyle data and payment transactions. This tool helps users track their carbon impact and make informed decisions to reduce their emissions.

Focus On:

• Deedster emphasizes behavioral change through education, actionable insights, and personalized guidance. The platform aims to make sustainability a core part of daily habits for both customers and employees.

Best Suited for:

• Financial Institutions: Deedster is ideal for banks and neo-banks looking to embed climate action into their digital platforms and promote sustainable financial products.

• Businesses: Companies aiming for net-zero can benefit from Deedster’s gamified educational programs to engage employees and track sustainability progress.

• Multinational Organizations: With support for multiple languages and localized data, Deedster is well-suited for multinational companies looking to implement global sustainability strategies.

Team Jump

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Integration

• Seamless Integration: Team Jump offers a bespoke sustainability hub with a fully customized app and website, integrating seamlessly with the organization’s existing infrastructure.

Stakeholder Engagement:

• Engages Multiple Stakeholders: Team Jump focuses on engaging various stakeholders, including employees, students, and residents, through tailored programs and platforms.

Centered Around:

• Behavior Change and Sustainability: The platform centers around promoting sustainable behaviors and environmental awareness through gamification and educational content.

Methodology:

• High Level of Gamification: Team Jump uses gamification extensively to motivate participants. This includes community leaderboards, points, badges, and aspirational prizes.

CO2 Calculator:

• Not Mentioned: There is no specific mention of a CO2 calculator in the provided content for Team Jump.

Focus:

• Behavior Change and Engagement: The platform focuses on driving behavior change and increasing engagement in sustainability practices. This includes tailored communications, community engagement, and wellness activities.

Best Suited For:

• Diverse Sectors: Team Jump is best suited for various sectors, including corporations, universities, and local authorities. It helps in promoting sustainability, wellness, and community engagement across these different environments.

SeedCulture

• Founded: 2022
• Location:London, England
• Website

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Integration:

• SaaS – Yes
• App – No

Stakeholder Engagement:

• SeedCulture engages a wide range of stakeholders including employees, customers, and suppliers through its platform.

Centered Around:

• SeedCulture focuses on educating and engaging stakeholders in sustainability practices through bite-sized, interactive modules and gamified learning experiences.

Methodology:

• The platform uses gamification to make sustainability training engaging and interactive, motivating users to adopt sustainable practices.

CO2 Calculator:

• Yes, the platform includes features to baseline Scope 3 emissions from commuting and travel, helping users understand and minimize their carbon footprint.

Focus:

• SeedCulture focuses on upskilling employees, customers, and suppliers in sustainability, aligning them with the organization’s sustainability vision and measuring the impact of their actions.

Best Suited For:

• Best suited for smaller organisations that can benefit from their services of strategy design and  sustainability report  development and online workshops. Best fitted for organisations that don’t search for an app but want to benefit as well from the growing content library for upskilling purposes.

JouleBug

• Founded: 2009
• Location: Raleigh, USA
• Website

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Integration

• App: Yes, JouleBug is a mobile app designed for employee engagement and sustainability education.

Stakeholder Engagement:

• Stakeholder Engagement: Engages employees, customers, and communities through sustainability activities, fostering collaboration and promoting sustainable behaviors.

Centered around

• Centered around: Real-world activities and hands-on experiences aimed at shifting habits and producing measurable sustainability results. The platform emphasizes education, competition, and collective action.

Methodology:

• The platform incorporates gamification through friendly competitions, team collaborations, points, badges, and prizes to motivate users.

CO2 calculator:

• CO2 Calculator: Yes, JouleBug includes a Carbon Footprint Calculator to help individuals benchmark their current footprint and provides actions to reduce their impact over time.

Focus

• Focus: Focuses on making sustainability education engaging and actionable through a combination of play, education, and collective action. The platform emphasizes the importance of collaboration and competition to drive sustainable behavior change.

Best suited for:

• Best suited for: Organizations of all sizes looking to engage employees, customers, and communities in sustainability initiatives. It is particularly effective for companies aiming to create a culture of sustainability, improve policies, refine strategies, and spur behavioral change through education and awareness.

Klima Karl

• Founded: 2020
• Location: Bremen, Germany
• Website

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Integration:

• KlimaKarl utilizes an app to facilitate its CO2 saving competition. Employees of participating companies register with a personal access code and use the app to engage in sustainability activities, track progress, and document completed tasks.

Stakeholder Engagement:

• KlimaKarl engages employees by fostering team collaboration and competition. The app’s design promotes sustainability awareness at all company levels, enhancing employee satisfaction and strengthening employer branding.

Centered Around

• Centers around reducing CO2 emissions through everyday office activities. It focuses on three main areas: mobility, nutrition, and resources, encouraging employees to complete tasks that contribute to these sustainability goals.

Methodology:

• The platform incorporates gamification extensively. Teams compete in challenges, collect points, unlock badges, and participate in a leaderboard system. The app motivates participants through a humorous and engaging interface, making sustainability efforts enjoyable.

CO2 Calculator

• KlimaKarl includes a CO2 calculator that automatically calculates the savings from completed tasks. This feature allows employees to see the direct impact of their actions on reducing CO2 emissions.

Focus:

• KlimaKarl focuses on promoting sustainability awareness and behavioral change through practical, everyday actions. It encourages teamwork and competition to drive engagement and motivate employees to adopt more sustainable habits both at work and at home.

Best Suited For:

• Best suited for companies looking to enhance their sustainability initiatives by actively engaging employees in climate protection efforts. Ideal for organizations aiming to build a culture of sustainability, improve employee satisfaction, and achieve measurable environmental impact through an employee engagement platform.

Ailuna

• Founded: 2018
• Location: Wantage, UK
• Website

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Integration:

• Ailuna is an app but no specific information on integration capabilities provided.

Stakeholder Engagement:

• Targets both employees and customers, fostering engagement through community groups and messaging features.

Centered Around:

• Focuses on habit formation using sustainability information and behavior change science to drive long-term behavior changes.

Methodology:

• Utilizes gamified teamwork, incentivized rewards, challenges, and team leaderboards to encourage participation and collaboration.

Focus:

• Aims to reduce resource use (water, waste, energy, CO2) in a fun and engaging way while showcasing the impact of changed habits. Recently expanded to include cybersecurity and fraud prevention.

Best Suited For:

• Organizations with specific targets related to resource management, seeking to engage employees and customers in sustainability efforts through habit-forming activities.