Articles
Digital Transformation vs Sustainability Transformation, What’s the difference
Cultural Shifts in Modern Business: Digital Transformation vs. Sustainability Transformation In today's fast-paced business landscape, organizations constantly navigate the challenges of change. Two major shifts that have gained significant attention in recent years...
Unleashing the Power of Your Workforce: Moving from Employee Engagement to Employee Activation in Sustainability
While many companies have recognized the importance of implementing sustainable practices, they often struggle with how to effectively activate employees in the process. Employee engagement has long been considered a key factor in driving sustainability initiatives,...
Banks’ Greenwashing: how to fight it and safeguard consumer trust
In the last couple of years, the UK's advertising regulator has initiated more than 20 enforcement actions against greenwashing practices, specifically focusing on airlines, banks, and automakers. The objective of these actions is to combat misleading advertising that...
Green Upskilling: Why Companies Need to Train Employees to Meet the Demand of a Sustainable Economy
As the world becomes increasingly aware of the urgent need to address climate change, many organizations are making commitments to reduce their environmental impact and contribute to a sustainable future. However, achieving these goals requires more than just...
Greenwashing, Rainbow Washing and Woke Washing: how they can harm brands’ reputation and the way to stop them.
Every day numerous reports in the media highlight that some organizations are attempting to appear more socially and environmentally conscious than their rivals by greenwashing , woke washing or rainbow washing their activities. These concepts are quite alike as they...
Unlocking Employee Engagement in Sustainability: 7 Proven Strategies
According to the article Engaging Employees to Create a Sustainable Business published by the Stanford Social Innovation Review “The key to creating a vibrant and sustainable company is to find ways to get all employees—from top executives to assembly line...
Green Transformation: The New Age of Sustainability
Green transformation is a common word that is spoken and heard in the business environment in recent times. A lot of focus has been put on this subject in the past decade and many organisations have been wrestling to become greener and to transform their businesses to...
5 Ways For Businesses To Minimise Digital Waste
Modern technology connects businesses to the internet, giving them the ability to send and receive as many as possible emails, run social media campaigns, engage with globally widespread customers on various platforms. As more aspects of life become dependent on...
Sustainability – An Integrated part of the Culture
Many organisations are increasingly trying to implement a sustainability cultural change. The purpose of this change is not only to impact the way the employees will engage with each other in a work environment, but also how the flexibility in a workplace will...
5 Steps to Engage Employees in Sustainability
Behavioural change is a complicated process, no matter where it takes place. When it comes to engaging employees in sustainable actions we need to understand there is a gap between knowledge and advocacy. This needs to be covered by us as employers so the employees...