Why Employee Motivation Is Crucial for Achieving Corporate Sustainability Goals

by Jan 25, 2024Employee engagement, Green Upskilling0 comments

In the dynamic landscape of corporate sustainability, the role of employee motivation stands out as a pivotal factor influencing the success of organizations in achieving their sustainability objectives. Understanding the profound connection between a motivated workforce and sustainable practices unveils the potential for positive change at both individual and organizational levels. It acts as a powerful driver, encouraging long-term commitment, overcoming challenges and stimulating innovation. It shapes the duration, intensity, and enthusiasm of our behavior.


How to define the different forms of motivation ?

Motivation can be defined in two ways. These two forms of motivation are based on whether the will is internal or external.

  • Firstly, motivation can be categorized into external or extrinsic motivation, which is influenced by external factors such as material rewards like money or recognition from superiors. This type of motivation often incentivizes individuals to undertake tasks they may not find inherently interesting, like working overtime for a bonus. 
  • Secondly, internal motivation, also known as intrinsic motivation, directs individuals towards actions that align with their personal values and provide satisfaction. This theory is defended by the famous Maslow who says that “Work is a way of satisfying one or more internal needs” as explained in “The Jungle of theories of motivation at work” by Jean Marie Toulouse, Canadian management theoretician. It emanates from a genuine passion or strong personal interest, fueling energy, happiness, and, importantly, enhanced performance. Intrinsically motivated individuals often derive pleasure from tackling challenges, with their main reward being the satisfaction of acquiring new skills or mastering tasks, such as learning a foreign language, for personal enrichment.

What does being motivated do?

Motivation plays a crucial role in shaping both individual and organizational success. Its positive impacts are wide-ranging, encompassing enhanced physical health, greater overall well-being, decreased absenteeism, and improved performance at both individual and organizational levels. By cultivating an environment that encourages motivation and effective teamwork, creativity and innovation are sparked, leading to the development of fresh ideas and methods.  Actors with a strong motivation to preserve the environment experience satisfaction in achieving their objectives. Indeed, they can feel useful, and make others want to follow them in their missions.

However, it’s important to be aware that motivation can sometimes have a downside, turning into excessive pressure or stress, which can upset the work-life balance. That’s why it is very important to understand that eco messages distributed in the wrong way can harm the way employees react to corporate internal communication. 

The Essence of Employee Motivation in Sustainability

At the heart of sustainable practices lies the engagement and commitment of employees. Motivated individuals are not just contributors; they become champions of sustainable initiatives. Their enthusiasm translates into proactive efforts to reduce waste, conserve resources, and embrace eco-friendly practices. A motivated workforce becomes the driving force behind a corporate culture that prioritizes environmental and social responsibility.

The Ripple Effect on Corporate Culture

Employee motivation acts as a catalyst, fostering a culture that values sustainability. When employees are inspired and aligned with the company’s sustainability goals, it creates a ripple effect. This cultural shift extends beyond the workplace, influencing how employees make choices in their personal lives and promoting a holistic approach to sustainability.

The Crucial Role of Managers

Managers play a pivotal role in cultivating and sustaining employee motivation for sustainability. Their leadership style, communication, and ability to inspire and align teams significantly impact the enthusiasm and commitment of employees toward sustainability goals.

1. Setting Clear Expectations: Managers need to clearly articulate the importance of sustainability goals and how individual contributions contribute to the larger picture. Transparent communication fosters a sense of purpose among employees.

2. Recognition and Rewards: Acknowledging and rewarding sustainability efforts reinforces positive behavior. Whether through recognition programs or tangible rewards, managers can incentivize employees to actively participate in sustainable practices.

3. Leading by Example: Managers serve as role models. When leaders embody the principles of sustainability in their actions and decisions, it sets a powerful example for employees to follow. Authenticity in leadership enhances credibility and trust.

4. Providing Learning Opportunities: Managers should facilitate learning initiatives that empower employees with the knowledge and skills needed for sustainable practices. Training programs and workshops create a culture of continuous improvement.

2030 Builders can help you offer a new alternative for motivating your employees. With our solutions, you can give them the knowledge and the tools to make your company a player in sustainable development !


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