Sustainability – An Integrated part of the Culture

by Oct 6, 2022Sustainable culture0 comments

Many organisations are increasingly trying to implement a sustainability cultural change. The purpose of this change is not only to impact the way the employees will engage with each other in a work environment, but also how the flexibility in a workplace will motivate them to make more sustainable friendly choices in their everyday lives.

A cultural change appears when the existing beliefs no longer serve the organisation’s purpose. Therefore, the organisations feel the need for implementing new changes within the company culture and embedding a new shared culture that will benefit them as a business. This shift of culture can be done within several directions. for example, in terms of leadership change, industry shifts (digitalization) and the introduction of new paradigms like remote work or sustainability.

The Role of Sustainability in Company Culture

Sustainability cultural change is a continuous process that takes place within your organisation by building a strong awareness of the organisation’s key goals aligning with their vision, beliefs and core values in relation to sustainability. Having a sustainability culture means having employees taking sustainable decisions while having sustainability as a goal because it’s the right and best thing to do and it also makes sense for them.

This can take place in teams and individual departments if not the entire organisation. However, sustainability requires us to stand behind our promises, ‘walk the talk’, so in fact act every day. Culture is what we do and not what we say. If people attain the level of acting sustainably every day in their roles and beyond, that’s when we have successfully embedded sustainability in the company’s culture.

Therefore, it requires the workforce to embrace the changes truly within their hearts and mindsets. Meanwhile, also gaining the opportunity to upskill. Investing in the entity’s skills to support the sustainability culture would enable them to have a change of behaviour and actions. This will inflict determination within them to change for the betterment and thereby, this will become a company culture.

Pieces of the puzzle in the hands of young people. The concept of solving the problem together with sustainable culture.
Pieces of the puzzle in the hands of young people. The concept of solving the problem collaboratively.

How to Achieve Sustainability Culture?

The purpose of cultural change is to achieve a shared culture of the organisation’s core values and create a workplace where the employees can be vulnerable and feel safe to express themselves. This inclusive culture will enforce a consistent motivation within the workforce to maintain and establish lasting behavioural changes.

In addition, the organisations will gain thriving employees by embedding sustainability culture. Thus, by creating an intent within them to be more sustainable and understand what’s beneficial for the planet. Meanwhile, they will be motivated to give their best in the workplace as the shared values have become a part of them too. However, it’s important to understand if the change is enforced or imposed in a way where they feel it’s something they need to do as a one-time crash course, then the real meaning behind the sustainability cultural change will be lost.

Another key to achieve a sustainability culture is by building a realistic and achievable sustainability cultural strategy. To achieve long lasting results the organisations need to understand and adjust to their core values and goals. This will ensure that the cultural change strategy will further contribute to developing the organisation. Therefore, the company needs to have a realistic, measurable, relevant, and structured plan when committing to this change.

Advantages of Incorporating Sustainability Culture

The progressive movement of green transformation is becoming ever so pertinent part of successful businesses’ core strategy. Organisations cannot run the same way as they did due to decrease in natural resources. Hence, organisations need to commit to more strategically sustainable engagements. Thereby, their workforce would commit to these activities too as a part of the company culture

By implementing sustainability culture, the organisation can become a desired brand and can further grow. These organisations will become desired workplaces to work at and foster more flourishing workforces. This will increase the productivity of employees and deliver improved customer service as the workforces and organisations values match now.

Correspondingly, this will allow the organisations to fill a gap they may have currently in relation to the lack of sustainable activities. Thus, they can achieve the goal of capitalising on the opportunity of becoming a more sustainable friendly brand and attract leading talent. Nevertheless, the greatest advantage of implementing the sustainable cultural change will be that the fruit of this change will be that it benefits the planet as well as your brand will keep having license to operate.

So, how can 2030 Builders’ sustainability platform help you?

For the organisation’s employees and managers, 2030 Builders have created an inclusive platform. Where they can learn and build through experience and knowledge. This will help to implement natural behaviour change that will leave a sustainable long-term result for your organisation.

2030 Builders’ platform is based around employee’s experience and making them impact makers. Learn more about 2030 Builders and how they can help your organisation implement sustainability culture by booking a free demo.


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