The ESG for SMEs: The Chicken and the Egg Story

The Current Situation The Environmental, Social, and Governance (ESG) factors have gained significant attention in the business world, being regarded as the bridging elements from corporate strategies and financial fruition, to environmental and social synchronicity...

Suppliers as pillars of Corporates’ sustainability advancement

Gone are the days when suppliers were merely seen as transactional partners in the business realm. Today they have emerged as pivotal stakeholders in driving sustainability efforts across industries. Often operating at various stages of the supply chain, they have...

The Circular Communication Model: fostering stakeholder engagement and driving sustainable value.

In the pursuit of sustainability ambition, organisations must prioritise effective communication that engages and activates employees and other internal and external stakeholders. At 2030 Builders, we have established a robust Circular Communication Model that enables...

Digital Transformation vs Sustainability Transformation, What’s the difference

Cultural Shifts in Modern Business: Digital Transformation vs. Sustainability Transformation In today's fast-paced business landscape, organizations constantly navigate the challenges of change. Two major shifts that have gained significant attention in recent years...

Unleashing the Power of Your Workforce: Moving from Employee Engagement to Employee Activation in Sustainability

While many companies have recognized the importance of implementing sustainable practices, they often struggle with how to effectively activate employees in the process. Employee engagement has long been considered a key factor in driving sustainability initiatives,...

Banks’ Greenwashing: how to fight it and safeguard consumer trust

In the last couple of years, the UK's advertising regulator has initiated more than 20 enforcement actions against greenwashing practices, specifically focusing on airlines, banks, and automakers. The objective of these actions is to combat misleading advertising that...

Green Upskilling: Why Companies Need to Train Employees to Meet the Demand of a Sustainable Economy

As the world becomes increasingly aware of the urgent need to address climate change, many organizations are making commitments to reduce their environmental impact and contribute to a sustainable future. However, achieving these goals requires more than just setting...

The hidden part of Sustainability: Rebound Effect

We live in a fast-moving world. 'Quick' and 'Easy' can easily describe the current trends regarding product production. 'Efficient' and 'Green' were recently added to the ensemble, thus creating a increasingly attractive combination. But the questions which need to be...

Greenwashing, Rainbow Washing and Woke Washing: how they can harm brands’ reputation and the way to stop them.

Every day numerous reports in the media highlight that some organizations are attempting to appear more socially and environmentally conscious than their rivals by greenwashing , woke washing or rainbow washing their activities. These concepts are quite alike as they...

Sustainable e-Bikes: Fact or Fiction?

Sustainable behaviour is just like riding a bike, right? Well, think again. In a world where Electric Vehicles and Biofuels pave the way to a more sustainable existence, e-Bikes join the movement as well. Riding a bicycle is an activity that is almost always...